Archive for February, 2008

Headin out to Affiliate Summit West!

Well I thought I wasn’t going to be able to make it out to Affiliate Summit in Vegas but plans have changed and I just booked my flight!!!  I leave in a few hours and can’t wait its going to be great.  I really hope to meet up with some great people and hopefully make some connections I didn’t have before!

If anyone sees this and is going to be out in Vegas over the 24th-28th get ahold of me,  I’ll be staying at Planet Hollywood.  If you don’t know my number, just pop me an email or send me a message through my contact form and I will get back to you asap.

In case I am to busy to make my daily posts I’m sorry…but I will make it up to you all later!

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Cialdini knows the power of persuasion.

A while back, I had a friend read over an important email I had written.  He came back at me suggesting something I had surprisingly never heard of.  He explained the reasoning behind why I should do it and it made complete sense to me.  After trying this secret trick out, I noticed a MUCH better response rate to my emails…

Now that was quite some time back, but I ran across this exact information again from a gentleman named Robert Cialdini and wanted to pass it on since I think it is valuable information:

Principle 4 : Consistency
Commitment and consistency.
In restaurants, they have problems with people that make a reservation then don’t show up.

Solution :
Change
"Please call if you have to cancel your reservation"
TO
"Will you please call if you have to cancel your reservation ?"
–> You are now asking for commitment

Public commitment is strong < written commitement is even stronger.

 

Do you have any super secret simple techniques you use to persuade the mind?  Leave a comment, lets get some input flowing!

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Affspy rocks my socks off!

Less than 12 hours ago I posted a simple review on Affspy.com because I thought this was a very useful little tool.

Stephen, the CEO and Founder of Affspy ran across my post and emailed me a free press preview account.  I have now gotten to dig in and check this out a bit and I would like to say IT IS NICE!

This is a tool I will definitely be using regularly when working with any CPA offers.  I have been aware since the beginning that different networks have different payouts.  I have always done a great job of checking all of that out before putting an offer up.  However, I already found three offers I have up which I am not getting the highest payout thanks to my new account at Affspy.

When Stephen emailed me, he also informed me of a couple of things I wasn’t aware of, and would like to pass this on to everyone reading this.

First of all, AffSpy plans to keep its core services free for affiliates. This is not just limited to beta testers as I had previously heard and posted about in my last post.

Second, Stephen started creating AffSpy and at the time there were no other similar tools. Affspy was not intended to be a copycat of any existing service (like Affiliate Radar’s offer vault). As of right now it is the best tool available of its kind and has many unique features you can’t find anywhere else.

You can check out Affspy’s press release at affspy.com/blog for any new information.

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Affspy vs. Affiliate Radar’s offer vault

Well my last post brought up how you could use Affiliate Radar to get the Yahoo import feature enabled on your account without spending the required monthly amounts.  One of the only things that I would actually use at Affiliate Radar is the offer vault that they have.  The offer vault basically goes through all of the affiliate networks and finds the highest payout for whatever offer you are looking for.  This is a GREAT help since most of the networks have quite a bit different payout rates.  The only downfall to this is that Affiliate Radar is a fairly spendy service and I certainly don’t want to pay whatever monthly fee they charge for something I can take an extra couple of minutes to accomplish myself.

Here is where Affspy.com comes to save the day.  They have started a service that does exactly what offer vault from Affiliate Radar does, except that is what Affspy’s main focus is….finding the best offer out of all the networks.  The best thing is that right now if you sign up for the beta testing its free.  I don’t know the owners of this site and am not promoting it in any way, I just think it is a very useful little free tool.

If you know of any other sites or programs that can do this leave a comment and share the love.

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Want to use question marks in your Yahoo Search Marketing ads?

Here is a simple little tip that will probably come in handy for a lot of you.

Not to long ago I posted about how Yahoo had disabled the use of question marks in their ads.  I had tested using the question marks in FireFox and in Internet explorer and the same thing happened in both browsers, the question mark simply disappears right after you enter it.

Welllll after discussing this with a good friend of mine we discovered that you actually CAN still use question marks in your ad, but ONLY if you import your campaigns.  I believe to have the import feature in your YSM account you have to spend over $300 a month for 3 consecutive months.  I also heard that this $300 amount may have risen to $500 more recently. 

This may be a problem for anyone just starting out.

I do know of a "loophole" to this if you are really desperate to get the import feature on your yahoo account.  If you sign up to Affiliate Radar they have worked out a deal with Yahoo to enable the import feature of your account, since it is needed to use Affiliate Radar properly.

I don’t know what it costs a month probably at least $50 bucks, but maybe you could signup, get the import feature from Yahoo, then either use your account if you like it, or just cancel it if it really doesn’t suit your needs.

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Bubbl.us rocks for brainstorming and mind mapping!

I have started playing around with using mind maps to try and brainstorm, group my thoughts, and organize everything overall but I hate the fact of having to download and install software, then having to spend a bunch of time trying to learn it.

Awhile back I ran across Bubbl.us which describes itself as a simple and free web application that lets you brainstorm online.  Within 15 seconds of hitting the homepage I was already brainstorming and creating a mind map online with and actually somewhat enjoying it.  This application is simple to use, very user friendly, and has a great gui.  Definitely an benefit to the web in my opinion.

Not only those benefits, but from looking at the front page I noticed I can embed the created mind maps into my blog.  Maybe I will have to try throwing a few mindmaps in a post here and there.  I think they can really help to explain some things that can’t be said in words.

Anyways, I wanted to start posting some useful tools here and there so there you go.

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How do I preview my adwords ads without increasing impressions?

There are actually many ways to answer that question, but the best answer would be to use Google’s Ad Preview Tool.

By using this you can view the sponsored ads results from any location in the world!

I am working with some ad campaigns out of Canada and the UK and was having troubles using other methods of viewing international ads.  I remembered I had used Google’s ad preview tool before so after a few google searches I found it again.

This tool has saved me a few times and just thought I would pass it on to you guys!

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Not very many, get adwords clicks for a penny!

So awhile back I posted about my $0.02 clicks in AdWords because I wanted to prove to people that it is still VERY possible to obtain cheap CPC prices in adwords as long as you are going about things in a responsible manner.

After I made that post showing the cheap clicks, I thought to myself a couple days later…Yeah they are cheap clicks…but most people get slapped a week later and the bid prices go sky high, unable to obtain a profit anymore, the campaign is shut down.  Your now once profitable campaign has dogged out a week later and isn’t making you a penny…

Welllllll I went back to check the CPC of that campaign a bit ago to make a post here showing that I don’t get Google slapped and realized that my bid prices HAVE DROPPED TO $0.01!!!  Yes that is one penny per click!

adwords cheapest cpc

(Click Here For Full Photo)

This campaign has been running for quite some time now and the clicks only got cheaper.  This is the cheapest they can possibly go.  So if you doubt the methods I go over here, this should be PROOF that they work and do what I say they do .

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Poor CTR in adwords? Fix it with this SINGLE tip!

So everyone is coming to me complaining about getting google slapped and high bid prices allllll the time.

I have never really had any problems at all so I started playing around with methods and strategies that could maybe help the normal marketer be able to get lower AND KEEP low bid prices.

This is simple so I will keep it simple.

First, start by creating your campaign with the related keywords in the campaign name.  Next create your ad group again with the keywords your going to be bidding on as the name.

Second, add your keywords as EXACT MATCH ONLY!  Do not add phrase or broad match yet.  Let these keywords run for a coulpe of days and keep a super high CTR, next add your phrase matched keywords into the ad group for a few days and continue to monitor, tweaking as needed.

I would highly recomend almost never using broad match keywords, but sometimes its just needed.  If this is the case, then add these keywords last, monitoring them like the rest.

This simple little trick of adding your keywords in this 3 step process will keep your CTR extremely high, while keeping your bid prices low.  I have found that as long as I keep my CTR high I have no problems at all with any google slaps.

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Secretly discover profitable Adsense opportunities.

While working within the PPC engines, you most likely will go over thousands if not millions of keywords over your career.  What you DON’T know is that there are many times that perfect opportunity to profit from AdSense are actually falling into your lap, and you don’t even know it!

Here you go…

When working within these engines, anytime you are bidding on keywords in the search engine and content network both, you can compare the CPC between the two sources and analyze this data.  What I have found is that anytime the CPC on the content network is 70% or higher than the CPC on the search network, this opens up a perfect opportunity to create some sort of a mini site, blog, or content based site.  Now you can monetize these sites with AdSense and you are almost guaranteed to get high click price.  If you have any knowledge of SEO this should be a pretty simple for you to do.

If you really want to take advantage of this (or don’t know anything about SEO), you could than go to any smaller PPC networks such as looksmart, enhance, miva or 7search and drive traffic to your page with the adsense on it. 

This can be a perfect opportunity to take your research from your PPC campaigns, analyze it, then profit from it, all in a days work!

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