Archive for July, 2008

Underscores vs. Hyphens… Google’s Thoughts?

After finding some weird results in some SEO work, I had come to notice that underscores in urls didn’t seem to be treated as "word separators" in Google.

Although I had never actually done any sort of a study to confirm my suspicions, that is just A-OK, because I found a test done here that is worth reading and goes over the exact information you need to know.

To sum it up, google treats dashes (-) as a word separator, however google treats underscores(_) as nothing….just treats it as part of the word.

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Free Private Registration For Your Domains!

I have been browsing around for a good solution to use for private registrations on all of my domain name purchases.

Everywhere I had checked out before charged a bit of cash for the service…HOWEVER….I ran across a way to get this service for free…along with some other small perks!

First, go to Google Apps Domain Registration page and check out all the information they provide for you on this process.

Once you begin the process of registering your domain, you will be brought to a page where you choose between eNom and GoDaddy as your domain registrar.

Google provides this information as to WHY we are using eNom or GoDaddy to register the domains.

Google doesn’t register or host domain names. We’ve partnered with a few domain registration partners (registrars) that offer these services because it’s a lot easier to set up a Google Apps account this way. Continue with the pre-selected company or choose another one of our trusted domain registration partners to fulfill your request. Your new domain will be pre-configured to work with Google Apps so that you won’t need to manually modify your DNS settings.

So Google is using GoDaddy or eNom to register the domain, and then they point the dns to their servers.  This is how everything is already setup for Google Apps to work (which btw is a pretty nice service).

I strongly urge all of you to check out this method of obtaining FREE private registrations with all of your domain purchases!

If you know of any great ways to get cheap or free private registration on your domains, leave a comment and let me know!

Note: If you are trying to use private registrations to game Google for PPC or SEO purposes, this is probably not the route you would want to take.  I would assume they could very easily see your "private" registration information since they are the ones acquiring it.

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Simple Steps to Increase Your CTR Tremendously!

Sorry about the long delay in posts.  I have been working on two HUGE projects that required a LOT of my time.  I will be back posting quite a bit more and have a lot of great info for everyone the next coming months!

Anyways……Not to long ago, I noticed Gauher Chaudhry started having a regular spot in CX Digital’s weekly newsletter.  After reading the first couple tips I noticed that everything he was writing was PRETTTTY geared towards beginners.  Which, of course, makes sense.  Nobody that advanced is going to be reading these types of emails really since they already get flooded with offers they should be running and expiration notices and the 10 million other emails you get a day.  Beginners WOULD be scouring through this info trying to pickup any tips they can get their hands on.

However, today I checked out the tip of the week:

 

TIP OF THE WEEK

By Gauher Chaudhry (Author, Pay Per Click Formula)

Statistics indicate that capitalizing the first letter in each word of a domain results in better conversions.  This is because the user can better read the display URL that may encourage better click-thru rates.  For example, the display URL"www.FreeRingtones.com" will generally result in a higher click-thru rate than simply using "www.freeringtones.com."

 

After reading this, I thought I’d quick critique this tip.

First of all, I have looked and never actually found any study done on this so I would love to see which statistics Gauher is talking about.  Gauher, if you see this, comment and let me know.  I’m not calling you out, simply would like to look at this data.

Second of all, this tip works great for any of the results on the RIGHT hand side of the page. 

HOWEVER, for the top spots which show up above the natural results, I show a much better CTR with no drop in conversions by using ALL lowercase JUST like how it would be displayed if it was in natural search results.

So instead of using www.FreeRingtones.com like Gauher suggests, I would test www.freeringtones.com, freeringtones.com, www.freeringtones.com/  Destination url’s that are ALL lowercase.

One of the larger impacts I found on increasing your ctr is the destination url, so I usually split test a few different destination url’s right off the bat.

Something else I have found to work pretty good at times (but not always) is to use a call to action in your actual url.  For instance buying the domain clickherenow.com, and using subdirs off that clickherenow.com/for/ringtones

You can also switch that up a bit and try freeringtones.com/clickhere/fordeals …I’m sure you get the point.  It really comes down to split testing.  If your not testing everything that can be tested, than your not really doing your job.

If you have any questions or any other pointers leave a comment!

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