Archive for the 'SEO' Category

Underscores vs. Hyphens… Google’s Thoughts?

After finding some weird results in some SEO work, I had come to notice that underscores in urls didn’t seem to be treated as "word separators" in Google.

Although I had never actually done any sort of a study to confirm my suspicions, that is just A-OK, because I found a test done here that is worth reading and goes over the exact information you need to know.

To sum it up, google treats dashes (-) as a word separator, however google treats underscores(_) as nothing….just treats it as part of the word.

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Thank you Google!

I noticed today that Google has done another Pagerank update this year. 

Since I had started my blog days before the first PR update, Google gave me an initial PR0.  However…after Google’s new update I am now up to a PR2.

Site Pagerank

It is nice to see a bit of pagerank spreading through my pages now.  It also gives me the ability to start structuring how I want my link juice to flow 

On a side note, I figured while I was grabbing a screenshot of my PageRank, I would also grab a screenshot of the blogs Alexa rank incase anyone was curious.

Site Alexa Rank

Last of all, I know I will get a ton of emails asking what I am using to show the PageRank and Alexa rank in these screenshots so I will answer the question now and save us both some time.   This is a firefox plugin called SearchStatus that can do things like highlight nofollow links, check keyword density, show indexed pages or backlinks, and many many other things.  SearchStatus is a free plugin so give it a go if it looks of interest to you.

Hope everyone else had a great experience from Google’s PR update.  Please post with your comments and let me know what happened with your site!

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FREE High PR backlinks within minutes…in just 3 SIMPLE steps!

Well I have been told I shouldn’t blog about this however I think its so simple and so basic if your not using this technique than you should be brought in on this easy method for these high PR backlinks even though I am not really to sure what exactly PR is good for?….other than bragging rights.

EXTRA, EXTRA, READ ALL ABOUT IT!!! GET YOUR SUPER EASY HIGH PR BACKLINKS RIGHT NOW!!!

  1. First of all go to digg.com and do a quick search for posts related to your article or niche or whatever you are linking to.
  2. Select the option where you can choose how old of articles to view.  Find any articles over 1 year old and you are pretty much guaranteed to find a ton of pages with very high PR.
  3. Post a related comment (preferably with good content) on the digg page you just found with a backlink back to your site.

Of course this can be extremely abused so please don’t go do that.  It won’t get you anywhere and the search engines will just find a way to punish you in the long run.  So to prevent yourself from trouble in the future, make sure to not go at this from a spammy side.  You have got to post somewhat of a content and not just straight up post your backlinks.

I had people asking me for SIMPLE seo tricks so there you go!

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Keyword Discovery’s Free Tool Loses Functionality

I have for a long time now used Keyword Discovery’s free search tool for most of my keyword research.  I took a decent break there for awhile and hadn’t thrown up any campaigns for awhile.  The other day though when I went to search for some certain keyword phrases I found the tool displaying this on many of the terms I was searching for: Search error: This search function requires a KeywordDiscovery subscription.

I didn’t really dig in depth to find out what all triggered that message instead of search results to be displayed, but I did find that if you search for anything .com it will display it.  I have started looking around for my new #1 free keyword research tool.  I know there are tons out there but so many are just junk that are more inaccurate than accurate.

If anyone has any suggestions on what to use please pass along your expertise.  Who knows maybe I will have to belly up for Keyword Discovery’s $70 a month charges to test out their actual pay service.  If its worth it and will help me increase my revenue, I will gladly pay that monthly fee.

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Secretly discover profitable Adsense opportunities.

While working within the PPC engines, you most likely will go over thousands if not millions of keywords over your career.  What you DON’T know is that there are many times that perfect opportunity to profit from AdSense are actually falling into your lap, and you don’t even know it!

Here you go…

When working within these engines, anytime you are bidding on keywords in the search engine and content network both, you can compare the CPC between the two sources and analyze this data.  What I have found is that anytime the CPC on the content network is 70% or higher than the CPC on the search network, this opens up a perfect opportunity to create some sort of a mini site, blog, or content based site.  Now you can monetize these sites with AdSense and you are almost guaranteed to get high click price.  If you have any knowledge of SEO this should be a pretty simple for you to do.

If you really want to take advantage of this (or don’t know anything about SEO), you could than go to any smaller PPC networks such as looksmart, enhance, miva or 7search and drive traffic to your page with the adsense on it. 

This can be a perfect opportunity to take your research from your PPC campaigns, analyze it, then profit from it, all in a days work!

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Keyword Research 101

OK, I just got done watching a video on keyword research from a very popular and liked internet marketing company and wow I was a bit shocked.  Jeeez they spent 10 minutes going over if its better to phrase your search on a singular or a plural version of a word, for example "buy microwave" vs. "buy microwaves".

First of all, if its that big of a deal, why not just focus on both terms?  If you don’t have a site with enough juice to pull it off then throw up a minisite or a subsite somewhere and just get a few backlinks for the second term.  Its not that hard.

Second of all, isn’t this stuff that should be taught in like Keyword Research 101?  Anyone who can go to google and type in "keyword research" will find very many tools that mixed with common sense should suffice quite well.

In case your to lazy to go and actually sift through a few entries on that google page, than just use Keyword Discovery’s free tool.  I have been using this for ages and that free tool is all I need for my keyword research many of the times.  From what I hear, if you take the results from Keyword Discovery and take it times three, that will be a much more accurate number of the amount of searches.

Now when I want to dig a little bit deeper to understand the traffic patterns of certain keywords I will many times use Wordtracker’s GTrends Tool.  You can get an idea on the amount of competition on Google compared to the amount of searches.  Now these numbers are far from accurate, BUTTT if you can kind of step back and take a broader look at things, don’t worry so much about the numbers but compare the trends since it shows the past history.  See if its steady traffic, traffic that is going extinct, or traffic just starting to peak.  By using this tool, you can many times find some golden opportunities.

It really comes down to just using common sense.  Just sit down and think… What would other people search to find this?  What would I search for to find this?  Try phrases in your keyword research tool to get new ideas and find the higher trafficked most targeted phrases.  DO NOT look at the numbers spat back out at you by these programs as accurate numbers, they rarely ever are.  But like I said you can still use these tools to get ideas on new keywords, search patterns of users, and many other things, that mixed with the information of trends in that area, can really help a guy out

There are tons of other Keyword Research tools, some are pretty good, some are complete junk.  Feel free to comment and let me know which tools you are using and why it is you choose it over others.

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Content Sharing Web 2.0 Sites

If you read my previous article on what a subsite really is, then you may have been wondering what are some more social networking sites that can be used as subsites (or methods to get links to your subsites).  There are literally thousands of different social sites that could be used for either of these purposes.  Instead of making you weed through everything though, I will go over a few of the ones that I have actually used and gotten good results with.

Squidoo

Squidoo was pretty hot for awhile there and everyone was trying to get squidoo lenses out as fast as possible.  Because of this Google made a couple changes to their algorithm that seemed to drop some of the squidoo pages from their usual first page rankings.  Because of this, the hype has seemed to pass on Squidoo, however the pages STILL rank really well.

Hubpages

Here is another site similar to squidoo, you can post articles and many other things.  There isn’t much to say other than you can use this site for traffic and backlinks back to your main site.

Freewebs

These guys have been around quite awhile and seem to be pretty solid whenever I use them.

Gather

Gather is another great network.  I have heard many references to Gather from a lot of respected web marketers I know.  I think there is a lot of potential here and I plan on taking advantage of it much more this year.

Flixya

Flixya works great for traffic generation and backlinks also.  Flixya has seemed to rank really well in the search engines from the tests I have done so far.  Another stellar possibility as a Web 2.0 subsite.

Google Notebook

Now I know many of you may be surprised to see this one on the list.  I installed Google Notebook as a plugin to firefox awhile back and was using it for my own reasons, mostly for taking quick notes, etc…I mean it is called Google Notebook.  What I found was that you could publish your notes which in turn can rank really well in search engines and help drive great traffic to your site.

Cafepress

This is a great method for companies to start a really quick e-commerce store usually geared towards clothing lines.  You can use this to create your own store.  However, you can use this for your own benefits  if you don’t want to run an e-commerce store, which I’m guessing none of you are to concerned about if your reading this.

Epinions

Here you can write reviews of your site, or reference your site in the review of a product or service of something else.  This can be used really well to get linkjuice to one of your subsites you already have setup.

Yahoo! Answers

This can be used as a great traffic driving tool.  Incase you are new to this, what happens is people post questions that they have.  You can go around and post an answer to the questions that have been posted.  These questions are viewed by the person who posted it and by many others.  If you can give an answer to something in your niche or category, you can really get some traffic flowing to your subsite using Yahoo! Answers.

Kaboodle

This site is designed to be a shopping center site.  One useful thing about this is that people are probably in a shopping mode, and more willing to take an action and make a sale, or whatever it is you want them to do.  There is a section of the site called Help Me Choose!  You can use this as a great way to quiz other shopping consumers by putting up a quiz which will give you answers to questions you need answered.

Slideshare

Here is a really unique site.  At Slideshare you can post powerpoints which other people browse through and check out.  You could use this for so many reasons I’m not going to even start listing them.  One great thing I’ve noticed is that many people who seem to classify themselves as guru will go here to scrape for information on a subject.  By having a powerpoint at slideshare with information you want to get out, people will trust this information and tend to pass it on quite a bit.

Twitter

Twitter is technically a content sharing site, but is a little bit different than many others.  Here you can share a few characters about what you are doing at that specific moment.  This is a great place to get url’s out there and drive traffic to where you want to want it to go.

These sites are all great sites that you can use to build your Web 2.0 empire.  Get out there, create some subsites for your main site, get a few backlinks and start driving some traffic to these subsites.

If you have played around with traffic generating techniques from any web 2.0 sites, comment and let me know which ones, and if you were happy or unhappy with the results.

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Protect Your Site When Using Web 2.0

One common mistake I see people making when they first find out about many web 2.0 traffic gen strategies is that they overdo things and put themselves at risk for getting their site banned in the search engines.

Anytime you want to go experiment with any web 2.0 strategies, be it for linkjuice to your site, or simply for traffic, you should not link directly back to your site.  Instead you should create subsites using seperate domains, and point everything to that.  You can than do whatever you want with that domain to direct that traffic to your main site.

Don’t want to go buy a domain for seperate subsites?  No Problem.

You can signup at many web 2.0 services which are ranking really well such as Squidoo or Hubpages and use the page there as your subsite.  Of course, use the keywords in your url, sprinkle your keywords in the page, use decent content…all the regular seo focuses.

Once you have your subsite, you can do your link building and traffic directing to that subsite.  So for instance, if you post a video on youtube, you can direct people to your page on hubpages, which then focuses on getting the customer to your main site.  If something would happen and a search engine would put a ban on your subsite for "abusing" something in their algorithm, your money site will be safe, and you will just lose your subsite.

So build links to your subsites and split things up, this will keep you safe incase anything would ever happen.  Then when everyone is complaining on the boards about some new google slap or algorithm change, you can be laughing yourself to the bank like usual

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